Determine the direct impact of marketing for the health care provider you selected.

Write a four to six (4-6) page paper in which you: BCBS ( Blue Cross Blue Sheild)

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Determine the direct impact of marketing for the health care provider you selected.
Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
Outline a marketing strategy for the health care provider you selected.
Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Describe the health care system and the role of marketing.
Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
Use technology and information resources to research issues in health services marketing.
Write clearly and concisely about health services marketing using proper writing mechanics.

Case Study on International Crisis

In 1990, Iraq invaded Kuwait, claiming that Kuwait was stealing oil from an oil field that straddled the Iraq-Kuwait border and that the territory of Kuwait had historically been a province of Iraq. Iraq quickly overran Kuwait, which was much smaller and militarily weaker than Iraq. Once Iraq had taken over Kuwait, it destroyed property records and other important documents, as if to eradicate the legal vestiges of the Kuwaiti government.

In 1991, the United Nations Security Council authorized military action to evict Iraq, and a multinational force with 34 members soon evicted Iraq from Kuwait and restored the Kuwaiti government.

Under the terms of the 1991 ceasefire after the restoration of the Kuwaiti government, Iraq pledged to dismantle its weapons of mass destruction (WMD) programs. In response to Iraq’s noncompliance with

the commitments it made in the 1991 ceasefire, the UN authorized economic sanctions against it. Despite the sanctions, Iraq continued to defy the UN inspectors who were responsible for checking on Iraq’s progress in dismantling its WMD programs, and relations between Iraq and the United States reached a critical level.

Iraq had nothing to do with the attacks, but the attacks heightened the concerns of US leaders about the dangers of nuclear weaponry in the hands of adversaries. Convinced that Iraq was developing WMDs, the United States raised its concerns at the UN, but did not request Security Council authorization for military action against Iraq to enforce the WMD terms of the 1991 ceasefire.